About us

About for Laneigen

At Laneigen, we are dedicated to redefining the beauty experience by seamlessly integrating care and makeup, ensuring every product you choose nurtures your skin while enhancing your natural radiance. This "About" page shares our brand story, core values, product philosophy, and commitment to you—helping you understand why Laneigen stands out as your trusted partner for skincare-infused beauty.
  1. Our Brand Mission
We founded Laneigen with a clear purpose: to eliminate the compromise between effective skincare and stunning makeup. Too often, beauty products prioritize appearance over skin health—but we believe you deserve both. Our mission is to craft formulas that turn daily beauty routines into self-care rituals, where every application of makeup also delivers the nourishment, hydration, and protection your skin needs. Whether you’re prepping for a busy day or a special occasion, Laneigen is here to make you look and feel your best, inside and out.
  1. Core Philosophy: Care as the Foundation of Beauty
Every product in the Laneigen collection is rooted in the principle of "care first, beauty always". We refuse to use harsh chemicals, parabens, synthetic fragrances, or irritants that could compromise your skin’s health—instead, we infuse our makeup with skincare powerhouses like hyaluronic acid for hydration, centella asiatica for soothing, vitamin C for brightening, and antioxidant-rich botanicals for protection. From lightweight foundations that let your skin breathe to lip tints that moisturize while adding color, every Laneigen product is designed to work with your skin, not against it.
  1. Our Product Range: Merging Care and Makeup
Laneigen’s offerings span both skincare-infused makeup and complementary care products, all tailored to meet diverse beauty needs:
  • Makeup with Care: Includes foundations, concealers, blushes, lip products, and eye makeup—each formulated to enhance your features while delivering skincare benefits (e.g., a foundation with SPF 30 and hyaluronic acid, or a eyeshadow palette with jojoba oil to prevent lid dryness).
  • Complementary Skincare: Curated to pair with our makeup, such as gentle cleansers to remove products without stripping skin, hydrating serums to prep skin before makeup, and moisturizers to lock in nourishment—ensuring your skin stays healthy even with regular makeup use.
  • Inclusive Shades: We celebrate diversity by offering extensive shade ranges for all skin tones, from fair to deep, so everyone can find their perfect match.
  1. Our Team & Expertise
Behind Laneigen is a team of passionate professionals, including skincare scientists, cosmetic formulators, and beauty enthusiasts, who bring decades of experience to every product. We work closely with dermatologists to test and validate our formulas, ensuring they are safe for all skin types—including sensitive, dry, oily, and combination skin. Our team also stays ahead of beauty trends and skincare innovations, so we can continue to create products that are both on-trend and effective.
  1. Commitment to Inclusivity
Beauty is not one-size-fits-all—and neither is Laneigen. We believe everyone deserves to feel seen and represented in the beauty space, which is why we:
  • Offer shade ranges that cater to diverse skin tones, with no "afterthought" shades for deeper complexions.
  • Design products that work for all skin types, including those with specific concerns (e.g., acne-prone, mature, or sensitive skin).
  • Avoid beauty stereotypes and celebrate individuality, encouraging you to use makeup as a tool for self-expression, not perfection.
  1. Connecting with Our Community
We don’t just sell beauty products—we build a community of beauty lovers who share our passion for care-focused makeup. We love hearing your stories, feedback, and makeup routines, as they help us grow and improve. If you have questions about our products, want to share your Laneigen experience, or have suggestions for future offerings, please reach out to us at [email protected]. We also share beauty tips, product tutorials, and community spotlights on our social channels—join us to be part of the conversation!
  1. Our Promise to You
When you choose Laneigen, you’re not just buying a beauty product—you’re trusting us with your skin’s health. We promise to:
  • Maintain the highest standards of quality and safety in every product we create.
  • Be transparent about our ingredients, so you know exactly what you’re putting on your skin.
  • Listen to your feedback and use it to refine our products and services.
  • Continue innovating to bring you the best in care-infused beauty.
Thank you for choosing Laneigen as your beauty partner. We’re honored to be part of your self-care and beauty journey, and we can’t wait to help you shine—naturally.